Measurable Results
About
I'm Giuseppe Miriello. CIO and Digital Director at Miamo, an Italian functional cosmetics brand. Around 25–30 years in digital, based in Milan.
— I hate bullshit. Even more, I hate the people who sell it with a smile.
Areas of Expertise
TECHNOLOGY LEADERSHIP
IT strategy, infrastructure, enterprise architecture, governance
Read moreDIGITAL TRANSFORMATION
Organizational change, AI integration, strategic modernization
Read moreeCOMMERCE ARCHITECTURE
DTC platforms, omnichannel, CRM, international scaling
Read moreAI & DATA INTEGRATION
Salesforce AI, predictive analytics, autonomous agents
Read moreThe Path
Web agency
Ten years in Milan when the internet was being born. E-commerce, web applications, development.
Datacenter & cloud
High-volume infrastructure, cloud before AWS existed. Learning to scale, govern data, build architectures that don't collapse when you grow.
Boraso · BTicino · Bosch
E-commerce agency, digital project management, digital transformation in luxury brands.
Furla
Digital transformation strategy, e-commerce evolution, omnichannel vision during the Italian brand's international expansion.
Paul & Shark
Built e-commerce from scratch. Not a landing page — a revenue engine. Europe first, then USA/Canada/Russia, then the rest of the world. Real omnichannel, working CRM, DTC stream.
Miamo
Digital Director + IT Director for E-Commerce & CRM. Architecture, not design. Integrating IT, e-commerce, B2B/B2C CRM and digital marketing without it becoming a walking mess.
Case Studies & Results
Paul & Shark
E-commerce built from scratch into a revenue engine. Europe, USA, Canada, Russia. Real omnichannel, CRM, DTC.
Read moreMiamo
Generative AI integration in Salesforce and Magento. Internal AI department. Predictive analytics and autonomous agents.
Read moreFurla
Digital transformation strategy and omnichannel vision during the brand's international expansion.
Read moreAreas of Focus
A note
"Real respect is sincerity, not polite silence."
Recognitions
2019
Digital Manager of the Year
2020
Digital Manager of the Year
2022
Best E-Commerce — Payments and Localization
Side Projects
Digital MasterMinds
Co-founded in 2018 with Gaia Franceschini Beghini. A non-profit think tank. Not a LinkedIn network — a place where managers tell the truth about what they actually do.
mmmetup.it →Malvag.io
Giuseppe the Villain's blog. Not a portfolio, not a CV. Where I gather uncomfortable thoughts on digital, management, and organisations.
malvag.io →Looking for a CIO?
Available for Chief Information Officer, Chief Innovation Officer, eCommerce Director and Digital Transformation Director roles.
Let's talk